Anthropologie wants to change that, and thinks the tablet is the key. For the holiday season, it has commissioned a new app, designed to give shoppers a flavor of its own store, but also to offer a new way to shop, by allowing people to browse, mix and match items, and view multimedia features in ways not possible in stores, print catalogs or online.
The company is not alone. Many retailers, as varied as Saks Fifth Avenue and Wal-Mart, are putting out new iPad apps in time for the holiday season. These apps do away with scrolling through pages of items online, and aim to make shopping more entertaining.
“There’s always been a little bit of a disappointment with the online experience, because the Web site needs to be practical and doesn’t engage the customers as well as the store experience and the catalog,” said Chris Love, director of portfolio management at Anthropologie. “We’re thinking about the iPad as a new channel that needs to be treated differently
No comments:
Post a Comment