But then he spotted several friends, including Mazdack Rassi, the founder of Milk Studios, and the photographer Stewart Shining, and began working a room filled with fashion insiders. Apparently, this happens a lot.
“If you’re in a restaurant, you don’t know if he’s the owner or the promoter or just Scott Lipps, because he has a way of taking over,” said the designer Tommy Hilfiger, another friend.
Mr. Lipps has been a quiet force in the industry for more than a decade: the New York modeling agency he helped found 10 years ago represents some of the biggest names in the industry, including Bar Refaeli and Claudia Schiffer.
But in recent months, Mr. Lipps, 42, has stepped from behind the scenes, starting with his self-focused blog, Pop Lipps. A photo diary of his adventures, it was highlighted by Tumblr as one of the best fashion blogs and shows him out practically every night at a cool party or restaurant. Photographic evidence suggests that Mr. Lipps has no shortage of downtown friends.
“He’s a man about town,” Mr. Hilfiger said. Qualifying the statement, he added, “There are men about town who are pretty annoying and self-promoting. That isn’t Scott
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