Have you ever received a memo and felt the sender really wasn't thinking about what you needed to know or hear? Maybe you have attended corporate presentations that have simply left you cold? Or perhaps you've even delivered communications yourself and realized, in retrospect, that you really hadn't got the measure of your audience and their needs.
This is at best frustrating. At worst it is such a huge "turn off" that it can have a negative effect, or even produce an effect that is the exact opposite of the one you had intended.
Whether you need to communicate general day-to-day information or "big news" about major changes in your organization, the best communications start with some good planning.
The first step is to put yourself in the shoes of your audience. What do they need to know, and want to hear? What's their preferred way of receiving information? What will stop them listening to what you have to say? And how will you know that they have got the message?
So there's quite a bit more to good communications than preparing a good memo or presentation! This tool will help you through the preparation steps and so help you create an audience-focused communication plan that's sure to get your message heard.
No comments:
Post a Comment