But Ms. Platt, 27, isn’t content to be a face of good causes. With a growing number of patrician young women, she is turning the work of being pretty into a business.
On a balmy Monday at Sant Ambroeus cafe in the West Village, where the maître d’hôtel nearly tripped over himself to greet her (“My boyfriend owns this place,” she explained demurely), Ms. Platt, wearing slim black riding pants and a tweed jacket, told about how she had been working full time as a hedge-fund analyst assessing water utilities when she was invited to her first Metropolitan Museum of Art Costume Institute gala in 2008.
“I ducked out during lunch for a blowout and then sat in the office bathroom trying to put my makeup on,” she said. “Then, lo and behold, 20 minutes later, you’re on the red carpet next to Gisele Bündchen, who had a hair and makeup team and six hours to get ready. It was such a fun event, but it was so stressful.”
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